AFP Partnership is an exclusive Network for experienced Mortgage and Protection professionals
Our Appointed Representatives specialise in Mortgage and Protection advice and are highly talented and experienced. As a Network, we are truly different. Although our Appointed Representatives are running their own businesses, they are also very much an integral part of our organisation and are treated accordingly. We have very short lines of communication and recognize that the talented individuals and firms that work with us are our lifeblood. The customers, who come first at all times, very much belong to our Appointed Representatives, not to the Network and we recognize this in our contract.
There are no production targets to attain, but instead we look for quality of business
We provide our Appointed Representatives with supervision, training and compliance, technical, marketing and management support and operate from the whole of the mortgage market on an independent basis, together with an extensive panel of pure protection and GI providers, and have strategic introducer arrangements in place for those product areas where we are not authorised.
Our Appointed Representatives are encouraged to build long term relationships with clients, in order to provide ongoing advice throughout their lives, and this is a culture they all subscribe to. Over 85% of the Network’s business comes from existing customers or referrals from them which illustrates the success of this strategy.
We have a very close relationship with the firms and individuals that are our Appointed Representatives, and we have worked with many of them for 20 years plus. We aim to be a sensitive and responsive business partner to the successful firms and individuals that work with us.
Firms joining us have to share our ethos of long term thinking, client service and possess high levels of integrity. The client always comes first and we aim to deliver excellent customer outcomes through our policy of treating customers fairly. We also believe in putting something back – for every mortgage completed, we make a donation to Shelter through their "Brokering Change" initiative so those less fortunate can benefit too, and we have donated many thousands of pounds in this way.
If you are interested in becoming one of our Appointed Representatives, or becoming a registered individual in one of our existing Appointed Representative firms and can demonstrate the level of competence and integrity we expect, it won’t be a decision you’ll regret.
You can get in touch at any time for a no-obligation initial discussion.
If you are a member of the public looking for Mortgage or Protection advice, we don’t provide this ourselves, but will be happy to put you in touch with one of our Appointed Representatives, who will be delighted to help if they can, so please get in touch.